TOFGA 2021 Virtual Conference
Utilizing Technology for Online Sales and Marketing
1/14/2021 - Thursday - 5:30 to 6:45 PM CST
The COVID-19 pandemic changed the way many small farmers marketed and distributed their products overnight. We speak with some tech savvy farmers about how they not only survived but thrived during these times by using technology like social media, sales apps, and custom built websites to reach customers and manage sales.
Catherine Klemcke is from the coastal bend area and a Texas A&M graduate. She founded 1915 Farm with her husband Tanner three years ago after leaving the corporate world as a Pharmaceutical Sales Rep. With a background in marketing and corporate sales, Catherine has built their business on a 100% direct to consumer model, using the power of transparency, storytelling and social media to engage with their followers.
Jeremy Peaches of Houston, TX is the founder of Fresh Life Organic FLO Farms and President of RST Bio Science Sustainable Agriculture Consultants. Jeremy graduated from Prairie View A&M University with a degree in Agriculture in 2015. He a young agri-prenuer that has worked with numerous farmers, local, state , and federal organizations.
Katherine Tanner is the "heart" of Hat & Heart Farm in Fredericksburg, TX. She and her partner Bradley own and operate a second generation, 50 year old farm where they grow diversified vegetables, steward 800 laying hens and herd 100 meat goats. After 22 years of farmers markets and 12 years working with restaurant, Hat & Heart recreated their entire business and sales channels in 72 hours at the end of March 2020. Embracing customers with new found interest in local food, Katherine designed an entire (customer friendly) online business, launched the Hat & Heart Farm Club, and increased year end gross sales by 100% all without web developers, CSA apps, or farm sales softwares.